Luigi is the mascot/image for Preston Street. His image on signs reminds people that the restaurants and businesses are still open. I found this Luigi sitting on a doorstep on Preston Street near Primrose.
During Bluesfest and the following classical music nights, I noticed people taking pictures of themselves with Luigi signs at the corner of Preston-Albert. Weird, I thought. But then there is the picture above showing a passerby loving Luigi. Maybe the BIA has something here ….