Soho Champagne & Soho Italia have a sales office at the south end of Preston, on the proposed Soho Italia site. Now the sales office is really an information office, as there isn’t yet anything to sell on either location, nor is there much information. They will take your name if you are interested in the Soho Champagne (first tower of which is at the top of the photo, in dark; its larger sibling is shown transparent, as is the Soho Italia tower) and ask for “community support” for the Italia Tower.
I declined to give my support, and the rep didn’t seem surprised.
Still, they spent a few bucks to show the neighborhood in model format, including a lot of park and lake at the southeast.