Claridge has proposed the highest building in Ottawa for 505 Preston, the corner of Preston and Carling. Now they have a new face for it. But the new face looks decidedly familiar. The Claridge Icon comes in about 42 floors; it would be 30% higher than the Soho Italia, approved for 500 Preston.
Recall that when Starwood Mastercraft first proposed Soho Italia it had a design derived from the Aqua Tower in Chicago:
Below, is the Soho Version:
However, once they acquired a larger ground plot, Mastercraft Starwood changed the building to a more prosaic glass tower. Many Councillors expressed regret at the loss of the wavy exterior.
Now Claridge has taken their first design for the Icon at 505 Preston:
And put a new face on it, with distinct references to the popular initial Soho tower, and references to the distinctive “corn cob” towers also in Chicago. This new face is sure to impress our planning committee Councillors. Hariri Pontarini is still the architect. Neil Malhotra, of Claridge, says the new façade is designed to put a softer face on the building. Councillors may see it as a familiar face they are predisposed to like. And approve.